Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel instrument is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to sell courses — and want to make content such videos and blog articles in your own pace without bundling it up, you can also create membership websites and ask your audience to pay a recurring fee monthly to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets view information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools center offerings, including the web site builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets you the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video class series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just need to edit them to match the topics of your course.
Once finished, you can then set the price of your course — which can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they cover a recurring membership fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from the sales funnel. It permits you to stay in touch with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. By way of example, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
After you add this information, you will see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails which can lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation support in the basic program.
However, if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics program’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the long term and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even classes!) And much cheaper than Kajabi.