Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited for your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to market courses — and wish to make content such videos and blog posts at your own pace without bundling it up, you can also create membership websites and ask your viewers to pay a recurring fee monthly to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets see information regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools core offerings, for example, web site builder, which is the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the largest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust course builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just have to edit them to match the topics of your course.
Once done, you can then set the price of your course — that can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to the course provided that they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, text, video and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. By way of example, you can automatically install actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra steps to send different offers to members of that list. Basically, if you want to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let us take the promotional offer pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
After you add this information, you will see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails that will lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the starting plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation service in the basic program.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, meant for selling all sorts of things (even classes!) And much less costly than Kajabi.