Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you create a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited to your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no easy task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to market courses — and want to create content such videos and blog articles in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee monthly to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets see info about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools core offerings, for example, website builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your whole funnel, you link it to your domainname, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you will be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just need to edit them to match the topics of your program.
Once done, you can then set the purchase price of your course — that can either have fixed price they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course provided that they pay a recurring membership fee.
The Website Builder
Then you proceed to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to keep in contact with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. For instance, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send different offers to members of the list. Basically, if you want to automate your email marketing process, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can create your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
After you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails that will lead to a sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Of course, you can add or remove emails and pages in your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation support in the basic plan.
But if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the long term and will be selling all sorts of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.