Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel tool is better suited for your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It consists of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to sell courses — and wish to make content for example videos and blog articles at your own pace without bundling it up, you may also create membership sites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider assortment of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership sites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools center offerings, for example, website builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and consequently, it’s the largest purpose is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust course builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the price of your course — which can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they cover a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, text, video and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to stay in touch with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. By way of example, you can automatically set up actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this information, you will see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails which can lead to a sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the very long run and will be selling all kinds of products, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, intended for selling all kinds of things (even courses!) And much cheaper than Kajabi.