Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel tool is better suited to your business. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: it is possible to get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to make content for example videos and blog articles at your own pace without bundling it up, you can also create membership sites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools center offerings, for example, website builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You will see the course has been divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once finished, you can then set the purchase price of your course — which can either have fixed price they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to the course as long as they pay a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, text, video and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see when they have interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into different funnels. For instance, you can automatically set up activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or as always, you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
Once you add this info, you will see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they will receive two emails which can lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Needless to say, you can add or remove emails and pages in your pipeline and customize it according to your needs.
And in just a few hours, instead of days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its top features in the beginning plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation support in the basic program.
But if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics plan’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 a month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the very long run and will be selling all kinds of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much cheaper than Kajabi.