Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel instrument is better suited to your business. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It consists of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to market courses — and want to create content such videos and blog posts at your own pace without bundling it up, you can also create membership websites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools center offerings, including the website builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and hence, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership website.
When you Begin, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You’ll see the course has been divided into categories and sections for your convenience. You just need to edit them to match the topics of your program.
Once done, you can then set the price of your course — that can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, text, video and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It permits you to stay in touch with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into different funnels. For example, you can automatically set up activities to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
Once you add this info, you’ll see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails that can lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages in your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which includes its email marketing and funnel automation support in the basic plan.
However, if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics program’s limits will not cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you’re in the long run and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.