Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating amazing sales funnels that get you the more and more sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel tool is better suited to your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to create content for example videos and blog posts in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets see info regarding your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools center offerings, including the web site builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the largest purpose is to help you gain revenue by selling educational content and classes.
Kajabi delivers a robust course builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You will see the course has been divided into categories and sections for your convenience. You just have to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — that can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to the course provided that they pay a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, text, video and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from your sales funnel. It allows you to keep in touch with your audience and keep giving them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. When you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. By way of example, you can automatically set up actions to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
Once you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text inside the funnels with your own copy, images and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its best features in the beginning plan.
Clickfunnels does not supply the actionetics feature which includes its email marketing and funnel automation support in the basic plan.
However, if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics plan’s limits will not cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the long run and will be selling all sorts of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.