Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel instrument is better suited to your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and want to create content for example videos and blog posts in your own pace without bundling it up, you may also create membership websites and ask your audience to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you plan to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets see information about your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools core offerings, including the web site builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets you the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and consequently, it’s the biggest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You will see the course has been divided into sections and categories for your convenience. You just need to edit them to match the subjects of your course.
Once done, you can then set the price of your course — that can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course as long as they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It allows you to keep in touch with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into different funnels. For example, you can automatically set up actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional measures to send different offers to members of that list. Basically, if you would like to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
Once you add this info, you’ll see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails which can lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, images and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you will have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation support in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics program’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you’re in the very long run and will be selling all sorts of products, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even classes!) And much cheaper than Kajabi.