Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its purpose is to help you create a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel tool is better suited to your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to market courses — and wish to create content such videos and blog posts at your own pace without bundling it up, you may also create membership websites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you plan to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership sites. In addition, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools core offerings, for example, website builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets you the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and consequently, it’s the largest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust course builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — that can either have fixed cost that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they pay a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It allows you to stay in contact with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and more. After you have’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. For instance, you can automatically set up activities to send them a series of mails when they join a list, make a purchase etc.. Then you can add extra steps to send different offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or , you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional offer pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will purchase at the checkout page.
After you add this information, you’ll see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all of its top features in the starting plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation service in the basic plan.
However, if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company grows, the basics plan’s limits won’t cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the long run and will be selling all kinds of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, intended for selling all kinds of things (even classes!) And much less costly than Kajabi.