Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its objective is to help you create a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel instrument is better suited for your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to sell courses — and want to create content such videos and blog posts in your own pace without bundling it up, you may even create membership websites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets view information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with researching both tools center offerings, for example, web site builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets you the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve built your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership website.
When you get started, Kajabi offers you three’blueprints’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You will see the course has been divided into sections and categories for your convenience. You just have to edit them to match the topics of your course.
Once finished, you can then set the purchase price of your course — that can either have fixed price they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they cover a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from your sales funnel. It permits you to keep in touch with your audience and keep giving them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. After you have’built’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. For example, you can automatically install activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
Once you add this info, you’ll see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails which can lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages in your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation service in the basic program.
However, if you are going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics plan’s limits will not cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the very long run and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much cheaper than Kajabi.