Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your classes and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited to your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to sell courses — and want to create content for example videos and blog posts at your own pace without bundling it up, you can even create membership sites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools core offerings, for example, website builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets you the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest purpose is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video class series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You will see the course was divided into categories and sections for your convenience. You just have to edit them to match the topics of your course.
Once finished, you can then set the purchase price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they pay a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, text, video and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to stay in touch with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and much more. After you have’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. By way of instance, you can automatically set up actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your customers will purchase at the checkout page.
Once you add this information, you’ll see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation support in the basic program.
But if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the long term and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It is more versatile, intended for selling all kinds of things (even courses!) And much cheaper than Kajabi.