Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited for your business. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and wish to make content such videos and blog articles at your own pace without bundling it up, you may even create membership websites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools center offerings, including the website builder, which is the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for your business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve built your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just have to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — which can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. When you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. By way of example, you can automatically set up actions to send them a series of mails when they join a list, make a purchase etc.. Then you can add extra steps to send unique offers to members of the list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
After you add this information, you will see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Of course, you can add or remove emails and pages in your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation service in the basic plan.
But if you are going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the very long term and will be selling all sorts of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much cheaper than Kajabi.