Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel tool is better suited to your business. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in different groups and send them automated advertising emails and text messages.
Set up an affiliate program: it is possible to get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to market courses — and want to make content such videos and blog articles at your own pace without bundling it up, you can also create membership sites and ask your audience to pay a recurring fee monthly to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with exploring both tools core offerings, for example, website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you will be presented with:
You will see the course has been divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the purchase price of your course — that can either have fixed cost that they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course as long as they pay a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from the sales funnel. It allows you to keep in touch with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your leads in various leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. By way of example, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of that list. Basically, if you would like to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
After you add this info, you’ll see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails which can lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove emails and pages in your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all of its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation support in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics program’s limits will not cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you’re in the very long term and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, intended for selling all sorts of things (even classes!) And much less costly than Kajabi.