Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to realize which sales funnel tool is better suited to your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t need to market courses — and want to create content such videos and blog articles at your own pace without bundling it up, you can even create membership websites and ask your viewers to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets see info about your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools core offerings, for example, web site builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets you the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You will see the course has been divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the price of your course — that can either have fixed price they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to the course as long as they cover a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, text, video and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It permits you to keep in contact with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. For example, you can automatically set up activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in sales page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
After you add this information, you’ll see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its top features in the starting plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation support in the basic plan.
But if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a better choice.
Because as your company grows, the basics plan’s limits won’t cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all kinds of products, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.