Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel tool is better suited to your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in different groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get others to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to make content for example videos and blog posts in your own pace without bundling it up, you can even create membership websites and ask your viewers to pay a recurring fee monthly to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools center offerings, including the web site builder, which is the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets you the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and hence, it’s the biggest purpose is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You will see the course was divided into sections and categories for your convenience. You just need to edit them to match the subjects of your course.
Once done, you can then set the purchase price of your course — which can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course provided that they cover a recurring membership fee.
The Website Builder
Then you proceed to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from the sales funnel. It allows you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in various leads. It is possible to categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they’re located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. When you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. By way of instance, you can automatically install activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra measures to send unique offers to members of that list. Basically, if you would like to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
Once you add this information, you will see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove pages and emails in your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all its top features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation support in the basic plan.
However, if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits won’t cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all sorts of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, intended for selling all kinds of things (even classes!) And much cheaper than Kajabi.