Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel tool is better suited to your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your prospects, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get others to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and wish to create content such videos and blog articles in your own pace without bundling it up, you can also create membership sites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info regarding your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with exploring both tools center offerings, for example, web site builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and hence, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just have to edit them to match the topics of your program.
Once done, you can then set the purchase price of your course — which can either have fixed price they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course as long as they pay a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It allows you to keep in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see if they’ve interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. By way of instance, you can automatically install actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you would like to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can make your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
After you add this information, you will see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails which can lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels along with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a few hours, instead of days or weeks, you’ll have a funnel you can put in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation support in the basic plan.
However, if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics program’s limits won’t cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you are in the very long run and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.