Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you create a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no easy task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to sell courses — and wish to create content for example videos and blog articles at your own pace without bundling it up, you may even create membership sites and ask your audience to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course building system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools core offerings, for example, web site builder, which is the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets you the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you opt for the online class regimen. Here’s what you’ll be presented with:
You will see the course has been divided into categories and sections for your convenience. You just have to edit them to match the topics of your program.
Once done, you can then set the price of your course — which can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to the course provided that they pay a recurring membership fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can also add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from the sales funnel. It permits you to stay in touch with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. In addition, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in various leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. For example, you can automatically install activities to send them a series of mails when they join a list, make a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this information, you’ll see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails which can lead to a sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its best features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation service in the basic plan.
But if you are going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits will not cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the very long term and will be selling all sorts of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even classes!) And much less costly than Kajabi.