Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you create a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel tool is better suited for your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to sell courses — and want to create content for example videos and blog posts in your own pace without bundling it up, you may even create membership sites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view info regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, including the website builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you’ll be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just have to edit them to match the topics of your program.
Once done, you can then set the price of your course — which can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from the sales funnel. It allows you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. When you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into different funnels. For example, you can automatically install activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional measures to send different offers to members of that list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
After you add this information, you will see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails that will lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your business develops, the basics program’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you’re in the long term and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even classes!) And much cheaper than Kajabi.