Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel tool is better suited to your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in different groups and send them automated marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to market courses — and want to create content such videos and blog posts at your own pace without bundling it up, you may even create membership websites and ask your audience to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to only that. If you intend to sell a wider assortment of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, including the website builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets you the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You will see the course has been divided into categories and sections for your convenience. You just have to edit them to match the topics of your course.
Once done, you can then set the purchase price of your course — which can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to stay in touch with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. For example, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
Once you add this info, you will see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails which can lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text within the funnels with your own copy, images and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its best features in the starting plan.
Clickfunnels does not supply the actionetics attribute which includes its email marketing and funnel automation service in the basic plan.
However, if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics plan’s limits will not cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all kinds of products, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, intended for selling all kinds of things (even classes!) And much less costly than Kajabi.