Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you create a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel tool is better suited for your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in different groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t need to sell courses — and wish to create content such videos and blog articles in your own pace without bundling it up, you may also create membership websites and ask your audience to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools center offerings, for example, web site builder, which is the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets you the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve built your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video class series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the purchase price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course provided that they cover a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It permits you to keep in contact with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see if they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. For instance, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
Once you add this info, you will see the whole funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails that will lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation service in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics program’s limits will not cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all sorts of products, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much less costly than Kajabi.