Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can make revenue through your courses and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel tool is better suited to your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to market courses — and want to create content for example videos and blog posts in your own pace without bundling it up, you can even create membership websites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets see info about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership websites. Moreover, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools core offerings, including the web site builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve built your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the biggest goal is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You will see the course was divided into categories and sections for your convenience. You just have to edit them to match the topics of your course.
Once done, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course provided that they cover a recurring membership fee.
The Website Builder
Then you proceed to the website builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to stay in touch with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. By way of example, you can automatically install activities to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you would like to automate your email marketing process, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
Once you add this info, you’ll see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails that can lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text inside the funnels with your own copy, pictures and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a few hours, instead of days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation service in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the very long term and will be selling all kinds of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.