Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel instrument is better suited for your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no easy task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to sell courses — and want to make content for example videos and blog articles in your own pace without bundling it up, you may even create membership websites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with exploring both tools core offerings, including the website builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and consequently, it’s the largest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once finished, you can then set the purchase price of your course — which can either have fixed cost that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they pay a recurring membership fee.
The Website Builder
Then you proceed to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to keep in contact with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. For example, you can automatically set up activities to send them a series of mails when they join a list, make a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
Once you add this information, you’ll see the whole funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels with your own copy, images and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the starting plan.
Clickfunnels does not supply the actionetics attribute which includes its email marketing and funnel automation support in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the very long term and will be selling all kinds of products, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.