Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel instrument is better suited for your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in different groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to market courses — and wish to make content such videos and blog articles in your own pace without bundling it up, you may also create membership websites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with researching both tools core offerings, for example, website builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a page based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your entire funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and consequently, it’s the biggest purpose is to help you gain revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just need to edit them to match the topics of your program.
Once done, you can then set the price of your course — which can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course as long as they pay a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It allows you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. For example, you can automatically install actions to send them a series of mails when they join a list, make a purchase etc.. Then you can add additional measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
After you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails that can lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you have to do is edit the text inside the funnels along with your own copy, images and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you will have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the starting plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic program.
However, if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business grows, the basics plan’s limits won’t cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the very long run and will be selling all sorts of products, Clickfunnels is the ultimate choice for your entrepreneurial needs. It is more versatile, intended for selling all kinds of things (even courses!) And much less costly than Kajabi.