Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel tool is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no easy task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to market courses — and want to make content such videos and blog articles at your own pace without bundling it up, you may even create membership websites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider variety of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info regarding your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools center offerings, including the web site builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t need to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the biggest purpose is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you’ll be presented with:
You will see the course was divided into sections and categories for your convenience. You just need to edit them to match the subjects of your program.
Once finished, you can then set the price of your course — that can either have fixed price they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they cover a recurring membership fee.
The Website Builder
Then you proceed to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, text, video and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to stay in contact with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into different funnels. For instance, you can automatically set up activities to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will purchase at the checkout page.
After you add this info, you will see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text within the funnels along with your own copy, pictures and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the very long term and will be selling all sorts of products, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, intended for selling all kinds of things (even classes!) And much less costly than Kajabi.