Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited to your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Clickfunnels Characteristics
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to market courses — and want to create content such videos and blog articles at your own pace without bundling it up, you may even create membership sites and ask your viewers to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Kajabi Features
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see info regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools core offerings, for example, website builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Course Builder
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course has been divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once finished, you can then set the purchase price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course provided that they cover a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can also add social cards, comment sections, countdown timers, text, video and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It permits you to stay in contact with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. By way of instance, you can automatically install activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can create your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this information, you will see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you will have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic plan.
But if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all kinds of products, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even classes!) And much cheaper than Kajabi.
