Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel tool is better suited to your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It consists of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: it is possible to get others to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to market courses — and wish to make content such videos and blog posts in your own pace without bundling it up, you can also create membership sites and ask your audience to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to only that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership websites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with exploring both tools center offerings, for example, website builder, which is the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the largest goal is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership website.
When you get started, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the purchase price of your course — which can either have fixed cost that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they pay a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to keep in touch with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and much more. After you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. For example, you can automatically set up actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let us take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
Once you add this information, you’ll see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails which will lead to a sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels with your own copy, images and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its top features in the starting plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation support in the basic plan.
But if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics plan’s limits won’t cut it and you’ll have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 a month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you’re in the long run and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, intended for selling all kinds of things (even classes!) And much cheaper than Kajabi.